Environmental
/
Brand Idenity
/
Print and Digital Design
Smurfit Kappa
(
3
)
/ About the project
The European Round Table for Industry (ERT) brings together leaders from major European companies to promote sustainable growth and cooperation. In 2023, Tony Smurfit of Smurfit Kappa hosted the annual plenary in Dublin.
Smurfit Kappa, a global packaging leader since 1934, commissioned Zero G to design the event’s visual identity. Inspired by Ireland’s artistic legacy, the concept linked packaging and painting through their shared roots in wood-based materials.
/ client
Smurfit Kappa
/ company
Zero G
/ Year
2022 - 2023
OTHER
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