TBWA

As an Art Director and Designer at TBWA, I led creative campaigns for renowned brands including Jameson, Transport for Ireland, Glenveagh Properties, Safe Ireland, and Creative Ireland. I directed brand refreshes and internal branding rollouts, and crafted high-impact TV, OOH, and digital campaigns in close collaboration with copywriters, photographers, and illustrators. My work included award-winning pro-bono initiatives—most notably a social campaign for Safe Ireland that generated over 438,000 impressions and earned the ICAD ‘Advertising Creative for Change’ award.