TFI

At TBWA, I art directed a series of integrated campaigns for Transport for Ireland, each designed to deliver key public messages with a distinct creative approach. These included an emotive Christmas campaign during COVID-19, shot in real homes to reflect a shared experience of isolation; a vibrant Leap Card Top-Up launch brought to life through surreal illustrations by Antonio Sorti; and a dynamic CGI stopwatch campaign with One Mile to promote the new TFI 90 fare.

I also developed a bold, mirrored visual concept for the Young Adult and Student fare reduction campaign, working with production company Bolt, and in-house director and photographer Matthieu Chardon. Additionally, I led the art direction for a fare drop campaign illustrated by London-based studio The Red Dress, whose retro-inspired, hand-drawn style added a striking and playful tone.